Who’d A Thunk? The New Normal of Business

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Is anyone else fed up with hearing about how bad things are? Let’s get on with it and start focusing on what we can do to get through tough times and thrive. Some entrepreneurs have disrupted the business world and created a new normal. Read on to learn about different innovational ways to create, or restore, a profitable business with this new normal.

Who would have thought that companies around the globe would trust so many of their files to live in the cloud? Dropbox, now a $4billion company, was struggling to find new users in 2008. After almost a year of unsuccessful marketing campaigns, founder Drew Houston decided to try something different and made a simple, four minute video showing off how Dropbox worked. Here’s a link to the video. The video was tailored to target the digg.com community to whom it was being shown. It was full of inside jokes, and by the next day they had 70,000 new signups!

Crowdfunding is a way of raising capital by asking a large amount of people for a small contribution each. Until recently, financing a business involved asking a few people for large amounts of money. Crowdfunding flips this idea by using the Internet to talk to millions of potential contributors. Ryan Grepper, an inventor, is the new King of Kickstarter Crowdfunding. Who would have thought his high-tech Esky could raise over AUD$16 million in funding, garner the attention of 60,000 contributors, and cause backyard inventors to dream about achieving the same success? Now you just need that $16 million dollar idea!

Or you could take a great existing idea and buy a business.

Fifty years ago, the idea of serving people food through a car window sounded absurd; yet, look at how profitable fast food business are today. Imagine what crazy idea will be mainstream in the future. Many businesses today are attempting these innovative, unique concepts, and they are proving to be both amusing and somewhat profitable.

Ten years ago, Steven and Jason Parker began a pet sitting business at a very young age. In 2002 they decided to take things to the next level. After researching for three years, they purchased and renovated a commercial business and turned it into the first K9 Resort. In 2010, they franchised their idea and now have 7 franchises, all of which have been featured on various news platforms such as CNBC, Yahoo!, Wall Street Journal, The Huffington Post, Fox Business, Forbes, Entrepreneur, and more.

While the previous business profited off of human’s love for their four legged companions, this next unique business opportunity decided to capitalise off of cereal. Cereality is the only drive through outlet in the world where you can find all of your favourite brands of cereal with different toppings. They currently have two US outlets with franchise opportunities available. Cereality was created to cater to a market obsessed with personalisation whether it be frozen yoghurt toppings, coffee, or cereal!

Would you love to start your own business, but you don’t have as interesting of an idea as a K9 Resort or cereal drive through? There are other options for anyone looking to invest into a new and exciting business venture. If you are wondering whether you should buy or start a business, take a look at over 1000 franchises for sale on www.franchisebrokers.com.au and search for the franchise of your dreams. Some people become profitable business owners by creating new concepts and some prefer to purchase something with proven systems, brand and track record. Regardless of which path you take, it is time to ask yourself: what will make you the happiest and most fulfilled?



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